Grand Hotel Golf Resort and Spa to Accept ISPA Innovate Award at 2025 ISPA Conference

Point Clear, AL  January 7th, 2025 – The Grand Hotel Golf Resort & Spa will be honored by the International SPA Association (ISPA) at the 2025 ISPA Conference with an ISPA Innovate Award. These prestigious awards recognize spas that have implemented cutting-edge philanthropic partnerships, retail initiatives, spa experiences, operational improvements, and remodels or renovations over the past year, while also highlighting breakthrough achievements of ISPA resource partner members.

Tiffany Cameron, Director of Spa, will represent the Grand Hotel & PCH Resorts onstage at the 2025 ISPA Conference to celebrate their Innovate Award-winning submission, the “We Care Regimen Card” retail initiative. The "We Care About You" card enhances the Spa at Home experience by offering a personalized touch to each guest's wellness journey. Along with tailored recommendations, guests enjoy an exclusive retail discount, valid on the day of their treatment, encouraging immediate purchases. This initiative not only enhances guest satisfaction but also drives retail sales, seamlessly blending relaxation with shopping convenience.

“We are thrilled to honor the recipients of the 2024 ISPA Innovate Awards,” said ISPA President, Lynne McNees. “These awards recognize the respected spas and exceptional products developed by our resource partners that are shaping the future of the spa industry, setting new standards in innovation and excellence, and providing our members with transformative initiatives and tools to excel.”

"We are honored to be selected for this prestigious award by the International Spa Association," said Tiffany Cameron, Director of Spa at the Grand Hotel. "Our team’s true passion lies in caring for people first, and we are thrilled to offer our guests a personalized experience through our 'We Care' regimen cards. These cards allow our spa providers to offer tailored recommendations that align with each guest's wellness goals, ensuring a customized and meaningful experience, all while providing a compelling discount as a token of appreciation for choosing us."

"We are honored and thrilled to have the Grand Hotel Golf Resort & Spa location receive the ISPA Innovate Award for 2025," said Taylor Fields, Corporate Director of Spa, Wellness, and Retail for PCH Hotels & Resorts. "The 'We Care' regimen card is a fantastic way for guests to review their personalized wellness recommendations while in such a relaxed state of mind during their spa visit. With the leadership of our talented spa professionals, we look forward to replicating these great ideas across all of our spa locations along the RTJ Spa Trail in Alabama. This recognition is just one of many prestigious awards we are proud to receive on an annual basis."

To learn more about the ISPA Conference, please visit attendispa.com.